Google's free web and app analytics service (GA4) that measures traffic, engagement and conversions across your digital properties. Event-based reporting, audience building and advertising integrations make it the default analytics tool for most websites.
Not much — the core workflow clicks within an hour. The deeper power features take a few days of regular use to master, which is normal for this category.
Google Analytics is a Data & Analytics tool that takes over the slow, repetitive parts of the job — drafting, organizing and iterating — so you can focus on decisions and final quality.
It runs on a Free model, so you can start free and only pay when you need higher limits or team features. Check the official site for current plan details.
Google Analytics is primarily a web app, but it supports standard exports and webhooks for connecting to the rest of your workflow.
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